4 ms·
Umberto Eco: Ur-Fascism
- lawlessone 1y agoAs ludicrous as i may sound, would contrived anger over companies/sports teams refreshing logos/mascots etc fall under this umbrella? Back when Pepsi refreshed their logo, the reaction was mostly just people making fun of it. If they did the same now it seems like there would be anger.
- uncletaco 1y agoThe reaction to most companies changing logos now is just making fun of it. Look at cracker barrel.
- kubb 1y agoWeren't people going around saying that the new logo is woke or some nonsense like that?
- uncletaco 1y agoSome, sure, but most people were upset that it was bland and followed the trend of other companies that have been removing texture or uniqueness from their brand logos in favor of simple branding. I sincerely doubt Steak 'n Shake tweeting "fire the CEO" was a serious call to action so much as it was jumping on the hate train for fun.
- thomassmith65 1y agoIt's obvious why they changed their logo. It's not the mascot's ethnicity and gender; it's that he looks like he's straight out of a 1990s "100,000 Pieces of Vector Clip Art" CD.
- dfxm12 1y agohttps://x.com/DonaldJTrumpJr/status/1958279379408372204 https://x.com/DonaldJTrumpJr/status/1958279379408372204 The framing isn't just that it is "woke", but, more to the essay, that they're destroying a classic American aesthetic. They're very much making this out to be: it's us vs them, and mythologizing tradition. Equating corporate identity as American history does well to push corporate capitalism, but funnily enough, the logo only goes back to 1977. It's only as old as Don Jr!
- conn10mfan 1y agohttps://www.unpopularfront.news/p/the-cracker-barrel-hyperreality https://www.unpopularfront.news/p/the-cracker-barrel-hyperre... this may be of interest to you
- lawlessone 1y agothanks, was a good read.
- dfxm12 1y agoI don't think it is ludicrous. The mainstream media hammers home that change is bad (without really reflecting on why), even meaningless aesthetic changes. They equate these logo and mascot changes are a threat to your way of life. Manufacturing small controversies like this conditions their viewers that they must always prefer the previous status quo, i.e. the cult of tradition.
- bigswede 1y ago[flagged]
- saubeidl 1y agoPlease elaborate how it would apply to a vegan potluck.
- bigtex88 1y agoNo. Please try to be more intellectually honest.
- deleted 1y ago[deleted]
- pixl97 1y agoIf this list feels that broad then you might be in the middle of a culture with huge amount of fascist behaviors and think they are normal.
- deleted 1y ago[deleted]
- Barrin92 1y agoAlmost all of Eco's points are salient but I think the most important one today (omitted in this shortened version), is the point he makes about a kind of mass elitism: " Since the group is hierarchically organized (according to a military model), every subordinate leader despises his own underlings, and each of them despises his inferiors." What's unique about fascist ideologies compared to many other forms of authoritarianism is its petty sadism, where people will accept getting kicked as long as they can kick down themselves, akin to a school yard bully or prison system. Rather than exercise solidarity with people even worse off, it's a kind of of mutual abuse. Elitism with an inferiority complex. Which is I think what makes it so attractive on the internet. full text: https://theanarchistlibrary.org/library/umberto-eco-ur-fascism https://theanarchistlibrary.org/library/umberto-eco-ur-fasci...
- dfxm12 1y agoLBJ recognized this: https://www.goodreads.com/quotes/9150190-if-you-can-convince-the-lowest-white-man-he-s-better https://www.goodreads.com/quotes/9150190-if-you-can-convince...
- anonymars 1y agoThis might be the missing piece of a puzzle (fall in love vs fall in line). Essentially in broad strokes (at the risk of caricature), you have one group that is cursed by trying to always build consensus: no one can be left behind/marginalized. Hence little gets done because heaven forbid someone's feelings get hurt or gets left a bit behind. It's also easier to subvert because it tends to be a more open tribe. On the other side you have the hierarchy. Fall in line, know your place. It's effective at getting things done but steamrolls those at the bottom of the totem pole. Outsiders are not even on the totem pole. Both of these, you could say, are attempts to cope with the slings and arrows of life: the consensus version attempting to minimize the harm to an equal minimum for everyone. The hierarchy version shunts the harm down to each lower level in the hierarchy (sucks to be at the bottom). Perhaps two opposite points on a spectrum of organizing parts into a whole in general, and if you look you should see things move between the two everywhere. From personal relationships to code organization.
- deleted 1y ago[deleted]
- lovich 1y agoWell this was flagged off the front page quickly
- saubeidl 1y ago[flagged]
- lurk2 1y agoAlmost all of your submissions to this forum have pertained to Donald Trump or issues adjacent to his administration, and most of your comments appear to be low-effort Reddit-style commentary on American politics. The forum isn't meant for this kind of content. > Please don't use Hacker News for political or ideological battle. It tramples curiosity. https://news.ycombinator.com/newsguidelines.html https://news.ycombinator.com/newsguidelines.html
- saubeidl 1y agoI'm not sure why you think a post about the signs of fascism is about Trump or American politics?
- lurk2 1y agoIt's obvious what you're doing and this isn't the place for it.
- computerthings 1y ago[dead]
- elpocko 1y agoIt's best to flag and move on. Don't engage.
- deleted 1y ago[deleted]