Proven revenue can be counter intuitive when raising money. On the one hand, it makes it much easier to raise. On the other, it's such a solid metric that you c

Proven revenue can be counter intuitive when raising money. On the one hand, it makes it much easier to raise. On the other, it's such a solid metric that you can't build a story for investors that gives you insane valuations. It would not surprise me to see a hot startup with really good traction/growth and a fuzzy but credible "here's how we make money" raise at another crazy valuation soon. If you can paint a picture of a huge market, show impressive ownership of that market, you can let investors use their imaginations from there.