That's the whole game, isn't it? Leverage your dominant market position in one area to win in another. These days, if you are a business, you have to play Goo

That's the whole game, isn't it? Leverage your dominant market position in one area to win in another. These days, if you are a business, you have to play Google's game. And its not just web businesses. Its any business that markets to consumers. Leveraging their dominant position in search creates massive leverage to move people to G+.