4 ms·On sites like this the author doesn't come up with the title.by MatthewPhillips 14y agoOn sites like this the author doesn't come up with the title.dsrguru 14y agoWhy is that?Tsagadai 14y agoTraditionally, editors and subs write the titles. Many online news sites ape the model that preceded them in the print world (except for the part about employing editors with a talent for actual editing).