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Google's strategy with G+ is looking smarter by the day: instead of trying to compete head-on with FaceBook, Google simply made sharing via Google+ the default
by cs702 14y ago
Google's strategy with G+ is looking smarter by the day: instead of trying to compete head-on with FaceBook, Google simply made sharing via Google+ the default path of least resistance for everyone using one or more of its applications. Now there are around 400 million people sharing things on Google+ (even if many of them are doing so inadvertently), and 100 million people are visiting plus.google.com every month to access all this user-generated content. In short, Google figured out how to get the content, and now it's getting the users.
- eddieplan9 14y agoOn the other hand, I was so annoyed by the G+ notifications I now never access Google services as a logged in user. I now check gmails with Mail.app (faster than web-based GMail any way), read Google reader feeds with Reeder, and I never feel missed out. If you think this Google+ strategy is brilliant and cost-free, then I'd at least argue that it costs some long-term loyal users and annoys a whole bunch more.