LinkedIn's mission is to connect the world's professionals to make them more productive and successful. In that light, there are a few things that I consider t

LinkedIn's mission is to connect the world's professionals to make them more productive and successful. In that light, there are a few things that I consider the goal to be: 1. Keep you informed of relevant news, articles, and changes in your network. There are examples of where it's difficult to do a perfect job. Connection updates are one - some people absolutely want to see them all and some don't. We're trying to be smarter by collapsing them together, which saves a lot of vertical space, and we're working on algorithms to identify the most "interesting" ones. Fortunately, it's very easy to tune which types of updates you receive in your settings if you really want to. 2. Give you the opportunity to interact with news, articles, shares etc and hence demonstrate authority or interest in a topic among your network. We obviously look at the traffic we're generating to publishers and to other LinkedIn verticals like groups, but those aren't numbers that we're trying to optimize.