It's basically the difference between "every one of my workers needs to be able to buy one of my cars" industrial Fordism and what Varoufakis coined techno-feud

It's basically the difference between "every one of my workers needs to be able to buy one of my cars" industrial Fordism and what Varoufakis coined techno-feudalism, which does not utilize markets or independent workers but tries to extract value from what are effectively serfs directly. Zuckerberg et al. are obviously emblematic of the latter.