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This is exactly the thing trademarks are supposed to protect consumers against.
by KPGv2 1y ago
This is exactly the thing trademarks are supposed to protect consumers against.
- hermannj314 1y agoI was hoping someone would say this. I think the virtue of the trademark is an implied warranty of the value of the brand. I would like to live in a world where deceptive trade practices did not exist. Imagine selling a "full-self driving auto-pilot hands-free car!" And then arguing all the letters are lower case in the brand name so all those dead drivers should have known better and should have bought the capital F version.
- yencabulator 1y agoEven if this case didn't involve two companies, it's a basic investor tactic to take a well-respected brand, start making the product from inferior ingredients, and pump pump pump while the money still flows. All that differs from that story here is that Corning split the labware and cookware companies.
- yencabulator 1y agoTrademarks prevent others from doing this to you. Corning did this to themselves, by selling the rights to the name without means to enforce what the name is used for.