One could argue that tyranny of choice is caused by inconsistency, rather than the choice itself. For example, if you have five things to choose from, it's pro

One could argue that tyranny of choice is caused by inconsistency, rather than the choice itself. For example, if you have five things to choose from, it's probably not too hard. Let's say you instead have the choice of 5 binary attributes, with any choice of attributes being available. Your five choices have now selected one of 32 products. Now imagine you have to choose 5 binary attributes, but certain combinations of those attributes are not available. On paper, your choice could be said to be easier, since the product range is smaller, but the inconsistency forces you to have to consider every one of the 25 combinations (for example), and your brain explodes.