100% this. I bought his book, got through maybe 5 pages and realised it was self-aggrandising bullshit. I’ve never picked it back up. His rant about avocado on

100% this. I bought his book, got through maybe 5 pages and realised it was self-aggrandising bullshit. I’ve never picked it back up. His rant about avocado on toast only cemented my view that he never starts with why he’s wrong every time he opens his mouth.