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The pre-announcement of new hardware, the (what appears to be) artificial scarcity during the first weeks or months remind me of nightclubs with bouncers. No ni
by linuxhansl 14y ago
The pre-announcement of new hardware, the (what appears to be) artificial scarcity during the first weeks or months remind me of nightclubs with bouncers. No nightclub is cool without lines of folks in front of it, who want to get in.
Personally I never watch a popular movie on the first weekend or stand in line for anything really (if I can avoid it). So from my viewpoint this looks like insanity.
Whatever floats your boat. If camping out for 8 days to buy a phone makes you happy... More power to you.
Edit: Spelling.
- ghshephard 14y agoIt's been many years (if ever) since Apple tried to create scarcity to sell their phone. Every day that they are unable to sell a customer an iPhone because they don't have inventory, is a potential lost sale, as someone just buys a Galaxy S3, or decides to wait for the Lumia 920 - both of which are acceptable substitutes for the iPhone 5. Once that customer buys a competitors phone, they don't only lose out on the short term sale, they lose out on the content follow-ons, and, perhaps even worse, they lose out on the upgrade sale 2 years from now when (in North America) that person's contract comes up and they have to get a new phone. Apple's inability to build enough iPhones is going to cost them Billions of dollars of lost revenue. You can buy a lot of marketing for that kind of money, particularly at Apple's margins. So, no, there is no artificial scarcity at work here - just the sheer challenges of trying to manufacture 10s of millions of phones over a short period of time. This is not an easy thing to do.