The only thing this 'kills' is a stupid metric. You can no longer guarantee a customers LTV will be more than two months. So the metric used to try to value the

The only thing this 'kills' is a stupid metric. You can no longer guarantee a customers LTV will be more than two months. So the metric used to try to value these businesses will change a little. Otherwise, if you offer a good product and don't engage in scummy practices to lock people in, you should be unaffected. If you're a scumbag (and unfortunately, there are a lot of them out there) you will need to work a bit harder to maintain your subscribers.