This is a silly article. It seems premised on the idea that ARR can only happen with contractual or vendor lock-in. Which is silly. Like most things, if you can

This is a silly article. It seems premised on the idea that ARR can only happen with contractual or vendor lock-in. Which is silly. Like most things, if you can get in the door, and aren't price gouging, few people will want to rock the boat for the sake of it.