Not a sociologist but I don’t think this one is a big mystery. Off the top of the head I think of two reasons; people who buy things without research based on h

Not a sociologist but I don’t think this one is a big mystery. Off the top of the head I think of two reasons; people who buy things without research based on how a thing looks — you can bet the “demo” in-store isn’t constantly running ads, which should be false advertising — or because they want the thing in spite of the ads to show off to friends, to brag, because their {insert person} got one, etc. Humans are just jealous moths who lack self-control.