"...our team has moved on to other projects" That's the part that gets me. I've seen this many times in other startup shutdown posts. They say it so casually

"...our team has moved on to other projects" That's the part that gets me. I've seen this many times in other startup shutdown posts. They say it so casually. Like this is just another extracurricular activity they do after school. If they're tired of basketball, they're going to stop and try hockey. Except that's not how your customers view it. They're paying you money for a service they're using to presumably save/make money.