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How do consumers discover new products and services if not through advertising? A product on a shelf at a store is also a form of advertising proven by how much

How do consumers discover new products and services if not through advertising? A product on a shelf at a store is also a form of advertising proven by how much money is spent on packaging. Word of mouth is also one of the most effective forms of advertising.

esseph 1y ago
> How do consumers discover new products By looking them up when they need them
- lazide 1y ago
  Sometimes sure, but more often than not they ‘realize’ they need x thing because recently they were told they need x thing. It’s a big oroborous.
  - esseph 1y ago
    TBF trying to sell me on anything with a commercial, print advertisement, video ad, cold call, or anything else is an exercise in frustration.
    - lazide 1y ago
      Do you buy…. Paper towels? Most soaps? Specific brands of meat? Go on vacations to specific places? Chances are, you found out at least some of those due to advertisers. No man is an island.
      - esseph 1y ago
        No, I'm pretty much a fucking island. The paper towels I'd probably change if they weren't on a grocery subscription. Soap I just rotate between a few I smelled at the store. Not to say I don't CONSUME, of course I do! I... probably don't in what seems like the ways a lot of people seem to?
ndriscoll 1y ago
Consider "advertising" as shorthand for "paid promotion" i.e. "lying". Why would product or service discovery require the people making recommendations to take money from the producers they're recommending? How could that ever result in a world where customers receive anything but the worst possible recommendations? Word of mouth: fine Product on a shelf: fine unless you made a deal with the manufacturer/distributor to put it prominently rather than believing it deserves to be there Taking money to give an endorsement: Bad. That makes you a liar. It's the dishonesty at the heart of almost all advertising that makes it bad (well that and the often accompanying implicit push for people to frivolously consume).

esseph 1y ago

> How do consumers discover new products By looking them up when they need them

lazide 1y ago
Sometimes sure, but more often than not they ‘realize’ they need x thing because recently they were told they need x thing. It’s a big oroborous.
- esseph 1y ago
  TBF trying to sell me on anything with a commercial, print advertisement, video ad, cold call, or anything else is an exercise in frustration.
  - lazide 1y ago
    Do you buy…. Paper towels? Most soaps? Specific brands of meat? Go on vacations to specific places? Chances are, you found out at least some of those due to advertisers. No man is an island.
    - esseph 1y ago
      No, I'm pretty much a fucking island. The paper towels I'd probably change if they weren't on a grocery subscription. Soap I just rotate between a few I smelled at the store. Not to say I don't CONSUME, of course I do! I... probably don't in what seems like the ways a lot of people seem to?

ndriscoll 1y ago

Consider "advertising" as shorthand for "paid promotion" i.e. "lying". Why would product or service discovery require the people making recommendations to take money from the producers they're recommending? How could that ever result in a world where customers receive anything but the worst possible recommendations? Word of mouth: fine Product on a shelf: fine unless you made a deal with the manufacturer/distributor to put it prominently rather than believing it deserves to be there Taking money to give an endorsement: Bad. That makes you a liar. It's the dishonesty at the heart of almost all advertising that makes it bad (well that and the often accompanying implicit push for people to frivolously consume).