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Rolex is notorious for artificially creating scarcity by not allowing you to buy most of their watches seen in store and instead put you on a waitlist. The Rol
by alberth 1y ago
Rolex is notorious for artificially creating scarcity by not allowing you to buy most of their watches seen in store and instead put you on a waitlist.
The Rolexes you can buy on spot are typically lower (undesirable) models.
- wdb 1y agoYet to find a Rolex store that let you buy models. Even Datejusts can not be bought.
- zeroCalories 1y agoDatejust is one of the most popular models. If you're desperate for a watch just ask for the 40k precious metal version of a watch and they'll sell you one without a fuss.
- xarope 1y agostill kicking myself for not buying a stainless steel daytona when I had the chance. otoh it's now only x3 the price I would have bought it for, and I probably would have worn it to death, so maybe it was money well not-spent.
- asdff 1y agoIf you thought that was bad look at what hoops Hermès puts you through. In fact a lot of luxury retailers are like this. I think the buyers actually like the song and dance to a degree. Merely buying it isn't nearly so satisfying as being granted access. It becomes an even bigger status symbol.
- FinnLobsien 1y agoI think it's precisely this that makes the products desirable in public. In a social class where everyone can afford everything, the real status signal become the things that require more access, not more money.