They could have said "completely redesigned* - the closest they came to that was calling it "A6". They are right to sell the benefits, because that's what sell

They could have said "completely redesigned* - the closest they came to that was calling it "A6". They are right to sell the benefits, because that's what sells. Even Woz chastised them for saying "quad-core" graphics for the iPad 3. This time, they didn't even say that - just "2x faster graphics".