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> The automated “Skip Ahead” button (which I use daily) is already hostile to sponsorships Is it? If I proactively click skip, that means that sponsor is offer
by johanyc 1y ago
> The automated “Skip Ahead” button (which I use daily) is already hostile to sponsorships
Is it? If I proactively click skip, that means that sponsor is offering something of no use to me. As the sponsor, they successfully make an impression for a second or two anyway. And as a viewer that skip ahead button is much better than pressing right arrow button multiple times
- everforward 1y agoThe brand recognition is worth something. I haven't been in the market for new headphones in a long time, but I still know the name Raycon from the bajillion sponsorships they do. Likewise with NordVPN and Raid: Shadowlegends. Never used any of them, don't really intend to, but I do know the name.
- recursive 1y agoThere's a shift in tone of voice or ham-fisted segue that gives it away before they even name the sponsor. I can usually click the button before they even name the sponsor.
- k12sosse 1y agoThe best creators build these ad reads wearing different clothes.