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To be honest, at least for me, the best welcome email is no email at all. It clutters my inbox and I really don't crave the feeling of being your very much appr
by karpathy 14y ago
To be honest, at least for me, the best welcome email is no email at all. It clutters my inbox and I really don't crave the feeling of being your very much appreciated customer. It usually annoys me more than it helps.
If I have a problem and contact you, then your personal and prompt response is an entirely different matter. Then it is appreciated.
- wilfra 14y agoI think most people probably don't agree with this and certainly no welcome email is worse from a marketing standpoint. Given that you are sending a welcome email, a personalized one is clearly better than a robot generated one, if you can make the time for it.
- sandimac 14y agoYes, I understand your point. For some (maybe in your case, all?) products, it can be annoying. But with early-stage products, that first touch-point is critical, and I believe that you want to make your message as authentic as possible. If you've got a working, post PM-fit product, I think you'd be using a whole different set of tactics.
- Lambdanaut 14y agoI like a confirmation email to let me know that my signup to their service really did go swimmingly, but I don't care whether it's by a robot or a human, because I don't read them. The email title "You successfully signed up for Facebook!" gets the point of the message through well enough.