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Very interesting idea. I like the approach of using AI to flesh out a persona. I am skeptical of the accuracy of a detailed AI-generated response, but as a bro
by tene80i 1y ago
Very interesting idea. I like the approach of using AI to flesh out a persona.
I am skeptical of the accuracy of a detailed AI-generated response, but as a broad guide to what a type of user I don't know well might be thinking, this is clever.
It's useful beyond B2B, but you'd want to pitch it in terms of generating living personas rather than focusing on linkedin profiles.
From a product / CRO background more than marketing, I'd be thinking of it in terms of identifying any issues different types of users might find with a page.
It's a clever idea. I think maybe it's so novel it would be easy to miss the value. Consider making the landing copy more concretely value-related. "Drive business growth" is very broad. "Drive more inquiries" or whatever makes sense in your area.
- resonaX 1y agoThanks for your feedback tene80i. - yes the accuracy is upto 70% as of now from what little testing we have done. It is able to give these responses based on the personality analysis that resonaX does based on the online behaviour of the person. If the user uploads any conversations with the target/prospect customer like any DMs exchanges, email or just anything the accuracy increases. - thanks a tonne for your ideas on positioning and the copy, I will tighten it further. - Quick question - did you get a chance to try creating a twin yourself? I'm curious about your experience with the actual responses and whether they felt accurate/useful from a CRO standpoint. - Also, when you mention "identifying issues different user types might find with a page" - that's exactly what I'm seeing users do. They'll create twins of different customer segments and ask the same question to see how responses vary. So its like a quick A/B testing hypothesis.
- tene80i 1y agoI didn’t try creating a twin myself - I watched your YouTube demo (or most of it). Creating a twin via LinkedIn profile URL doesn’t feel like something I’d use for CRO because in B2C I’m not thinking in terms of LinkedIn profiles, and I don’t have them to work with. Seems like a very powerful tool - for someone in B2C like me it would just want a different pitch / setup to get me to try it out.
- resonaX 1y ago[dead]