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I think part of the problem is they already have introduced the cpu as "theirs" in a previous iteration (I don't remember which one) when they introduced for th

by doe88 14y ago

I think part of the problem is they already have introduced the cpu as "theirs" in a previous iteration (I don't remember which one) when they introduced for the first time the "Apple Ax". So I think it would now be difficult to explain that the cpu was not really completely made by them, that now this it is their design (built on the ARM IP) and put in silicon by Samsung... Too much hassle to explain I think for too few marketing gain.

6ren 14y ago
They could have said "completely redesigned* - the closest they came to that was calling it "A6". They are right to sell the benefits, because that's what sells. Even Woz chastised them for saying "quad-core" graphics for the iPad 3. This time, they didn't even say that - just "2x faster graphics".