Yes, but that's also why I said that they didn't "create" the modern smartphone. Everything that they "created" already existed before they came along. There's

Yes, but that's also why I said that they didn't "create" the modern smartphone. Everything that they "created" already existed before they came along. There's no doubt that they packaged things very nicely and have been very successful, but it's not as if they created this market out of thin air. They surely did not invent the general concept that they've been so successful implementing.