Apple is duplicitous and always has been. The App Store is just one of the most egregious examples but this is behavior that is embedded in everything they do.

Apple is duplicitous and always has been. The App Store is just one of the most egregious examples but this is behavior that is embedded in everything they do. We say companies are "legal person" and I actually think Apple embeds the character flaws of both Steve Jobs and now Tim Cook, as if it were a person.