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> Google have wanted to get people out of the web Why do you say that? And, why do they botch their own cash cow - AdWords?
by mandeepj 1y ago
> Google have wanted to get people out of the web
Why do you say that? And, why do they botch their own cash cow - AdWords?
- crowcroft 1y agoBringing search into an app and then consolidating the web experience there is more surface area for ads, not less.
- Drew_ 1y agoHow does a native app provide any "more surface area" for ads than a web page? Are they not displaying on the same screen?
- lmz 1y agoThey could frame the in-app content in ads. They wouldn't be able to do that using iframes on the web. (I guess in theory if they ... exploit Chrome then they could put ads there too).
- Drew_ 1y agoI suppose they technically could overlay more ads, but they've already had mobile apps, Chrome and Chrome OS for decades and have never gone that far for obvious reasons.
- pests 1y agoThis Google app is not a browser. Doing ads in a browser is not kosher. Doing ads in an app is more acceptable.
- evolighting 1y agosomething like this https://news.ycombinator.com/item?id=45051920 https://news.ycombinator.com/item?id=45051920
- crowcroft 1y agoIt's more of a second order effect, once you train people to turn to your app for something instead of the open web you can then steer them towards more owned and operated experiences within that app instead of leaving. Meta is the perfect example of this. In browser newsfeeds have the same ad load as the app but by steering everyone into an app and then controlling the experience there they make a shit ton more money.
- Theodores 1y agoDidn't the DOJ tell Alphabet to sell off Chrome and some of their advertising business to restore competition in online ads?
- maltelandwehr 1y agoNo. In the end Google was allowed to keep Chrome and their advertising business.
- bzbee10 1y agoNo