Media companies want to save on bandwidth, content types keep changing (e.g. HDR), people want live calls to work whenever, and so on as well. At the same time,

Media companies want to save on bandwidth, content types keep changing (e.g. HDR), people want live calls to work whenever, and so on as well. At the same time, GIF still isn't completely gone either just because people needed more than what GIF could give them.