"The market"? The market consists of buyers and sellers. Since a bed typically lasts over 10 years, a typical buyer buys fewer than 7 beds in a lifetime. Tha

"The market"? The market consists of buyers and sellers. Since a bed typically lasts over 10 years, a typical buyer buys fewer than 7 beds in a lifetime. That's not enough to get educated or even keep up with change. So in fact the market consists of sellers and what they can get away with. Nothing to do with being reasonable.