4 ms·

Visual lexicon of consumer aesthetics from the 1970s until now

71 points by tontonius 1y ago

xnx 1y ago
Great site. It let me put a name to one played out aesthetic: https://cari.institute/aesthetics/paperback-chic https://cari.institute/aesthetics/paperback-chic Would be even more excellent if it had a timeline.
dtagames 1y ago
A good idea dragged down by poor UI and lack of content. These are just images with no context or explanation. When did archival displays get such low information density? Not even the names of objects. This is the page with the content they do have: https://cari.institute/aesthetics https://cari.institute/aesthetics
- Animats 1y ago
  They didn't separate the actual designs of a period from retro looks at that period. See "Diner Klisch", which is more than half retro images. Nice picture of the Aston-Martin Bulldog, listed under Cassette Futurism.[1][2] Clearly the ancestor of the Cybertruck. MOMA (NYC), SFMOMA, and the Tate Modern have good design collections. There's also the Color Association of the United States, which at one time determined what the "in" colors would be for each season, announcing this far enough in advance that fabric makers could plan production. They don't have that much clout any more. They also once managed the consumer electronics color cycle, from white to black to cream to silver and back again. You thought that happened by accident? [1] https://d2w9rnfcy7mm78.cloudfront.net/13599514/original_59cbc4b1f1f6f04b7ff7b6b2f98ddcb5.png?1634507582?bc=0 https://d2w9rnfcy7mm78.cloudfront.net/13599514/original_59cb... [2] https://en.wikipedia.org/wiki/Aston_Martin_Bulldog https://en.wikipedia.org/wiki/Aston_Martin_Bulldog [3] https://en.wikipedia.org/wiki/Color_Association_of_the_United_States https://en.wikipedia.org/wiki/Color_Association_of_the_Unite...
  - sevensor 1y ago
    What I find fascinating about the site is my own emotional reactions to the various collections. The message is, “this is how they manipulate you, and it works.” > Color Association of the United States, which at one time determined what the "in" colors would be for each season, announcing this far enough in advance that fabric makers could plan production Wild, I did not know this. I wonder when beige will come back.
    - Animats 1y ago
      > I wonder when beige will come back. Beige was last in back in October 2023.[1] You can read the past Color Alerts month by month for free. If you pay money, you get advance notice. There's a whole planning process. [1] https://www.colormarketing.org/blog/2023-october-color-alert https://www.colormarketing.org/blog/2023-october-color-alert
- Citizen_Lame 1y ago
  Mobile first, because who actually reads anymore?
rdtsc 1y ago
These are fun, I like that Encarta of the 1990s has it's own style -- Utopian Scholastic https://cari.institute/aesthetics/utopian-scholastic https://cari.institute/aesthetics/utopian-scholastic. DK (Dorling Kindersley) and especially Stephen Biesty's books use it, a lot of software in the 90s used it. I wouldn't say today it's particularly interesting or special objectively, but I personally like it mostly because of nostalgia.
- dtagames 1y ago
  I must disagree. Even Encarta had text. DK books are terrific precisely because they give small amounts of text right next to the image it relates to. This site has no text.
  - rdtsc 1y ago
    I think it's more about the visual style overall with or without text. It's not just DK book but Designs for American Museum of Natural History and other example. Software packaging, especially from Microsoft had it. The text is often a serif font, there is often a white background, and a heavy reliance of clip art. At least for me, it immediately clicked and I recognized it. I just had no idea it had a name and it's identified as a unified "style".
curtisszmania 1y ago
[dead]
cosmic_cheese 1y ago
Some of these make me really want to return to the 90s. Also, airbrushed album art was rad.
geuis 1y ago
On mobile safari it just loads a "please donate" page with no actual link. No way to dismiss it or continue to the actual content.
casey2 1y ago
Full of alot of hallucinations and misinformation not very useful nor fun/interesting.
- thomassmith65 1y ago
  It seems a bit off to me, too. It would be much improved if they clarified which of the names they invented, and which are canonical. They know about the 'Memphis' esthetic, which suggests they didn't just wing everything. The other names are unfamiliar to me, and I'd like to know if it is ignorance on my part or invention on theirs. The site is a great idea, at any rate.
- tobr 1y ago
  This is a serious project that has been going on for over a decade. In fact, it looks like it hasn’t been updated very much for the past four years or so. So, most of the content predates AI hallucinations. If you can point out specific examples of ”alot” of hallucinations and misinformation, that would be helpful.
  - madcaptenor 1y ago
    https://hyperboleandahalf.blogspot.com/2010/04/alot-is-better-than-you-at-everything.html https://hyperboleandahalf.blogspot.com/2010/04/alot-is-bette...
jv0010 1y ago
ai crawlers rubs hands seriously this is a great trip down memory lane.
woctordho 1y ago
I've been using https://aesthetics.fandom.com/wiki/Aesthetics_Wiki https://aesthetics.fandom.com/wiki/Aesthetics_Wiki

71 points by tontonius 1y ago

xnx 1y ago

Great site. It let me put a name to one played out aesthetic: https://cari.institute/aesthetics/paperback-chic https://cari.institute/aesthetics/paperback-chic Would be even more excellent if it had a timeline.

dtagames 1y ago

A good idea dragged down by poor UI and lack of content. These are just images with no context or explanation. When did archival displays get such low information density? Not even the names of objects. This is the page with the content they do have: https://cari.institute/aesthetics https://cari.institute/aesthetics

Animats 1y ago
They didn't separate the actual designs of a period from retro looks at that period. See "Diner Klisch", which is more than half retro images. Nice picture of the Aston-Martin Bulldog, listed under Cassette Futurism.[1][2] Clearly the ancestor of the Cybertruck. MOMA (NYC), SFMOMA, and the Tate Modern have good design collections. There's also the Color Association of the United States, which at one time determined what the "in" colors would be for each season, announcing this far enough in advance that fabric makers could plan production. They don't have that much clout any more. They also once managed the consumer electronics color cycle, from white to black to cream to silver and back again. You thought that happened by accident? [1] https://d2w9rnfcy7mm78.cloudfront.net/13599514/original_59cbc4b1f1f6f04b7ff7b6b2f98ddcb5.png?1634507582?bc=0 https://d2w9rnfcy7mm78.cloudfront.net/13599514/original_59cb... [2] https://en.wikipedia.org/wiki/Aston_Martin_Bulldog https://en.wikipedia.org/wiki/Aston_Martin_Bulldog [3] https://en.wikipedia.org/wiki/Color_Association_of_the_United_States https://en.wikipedia.org/wiki/Color_Association_of_the_Unite...
- sevensor 1y ago
  What I find fascinating about the site is my own emotional reactions to the various collections. The message is, “this is how they manipulate you, and it works.” > Color Association of the United States, which at one time determined what the "in" colors would be for each season, announcing this far enough in advance that fabric makers could plan production Wild, I did not know this. I wonder when beige will come back.
  - Animats 1y ago
    > I wonder when beige will come back. Beige was last in back in October 2023.[1] You can read the past Color Alerts month by month for free. If you pay money, you get advance notice. There's a whole planning process. [1] https://www.colormarketing.org/blog/2023-october-color-alert https://www.colormarketing.org/blog/2023-october-color-alert
Citizen_Lame 1y ago
Mobile first, because who actually reads anymore?

rdtsc 1y ago

These are fun, I like that Encarta of the 1990s has it's own style -- Utopian Scholastic https://cari.institute/aesthetics/utopian-scholastic https://cari.institute/aesthetics/utopian-scholastic. DK (Dorling Kindersley) and especially Stephen Biesty's books use it, a lot of software in the 90s used it. I wouldn't say today it's particularly interesting or special objectively, but I personally like it mostly because of nostalgia.

dtagames 1y ago
I must disagree. Even Encarta had text. DK books are terrific precisely because they give small amounts of text right next to the image it relates to. This site has no text.
- rdtsc 1y ago
  I think it's more about the visual style overall with or without text. It's not just DK book but Designs for American Museum of Natural History and other example. Software packaging, especially from Microsoft had it. The text is often a serif font, there is often a white background, and a heavy reliance of clip art. At least for me, it immediately clicked and I recognized it. I just had no idea it had a name and it's identified as a unified "style".

curtisszmania 1y ago

[dead]

cosmic_cheese 1y ago

Some of these make me really want to return to the 90s. Also, airbrushed album art was rad.

geuis 1y ago

On mobile safari it just loads a "please donate" page with no actual link. No way to dismiss it or continue to the actual content.

casey2 1y ago

Full of alot of hallucinations and misinformation not very useful nor fun/interesting.

thomassmith65 1y ago
It seems a bit off to me, too. It would be much improved if they clarified which of the names they invented, and which are canonical. They know about the 'Memphis' esthetic, which suggests they didn't just wing everything. The other names are unfamiliar to me, and I'd like to know if it is ignorance on my part or invention on theirs. The site is a great idea, at any rate.
tobr 1y ago
This is a serious project that has been going on for over a decade. In fact, it looks like it hasn’t been updated very much for the past four years or so. So, most of the content predates AI hallucinations. If you can point out specific examples of ”alot” of hallucinations and misinformation, that would be helpful.
- madcaptenor 1y ago
  https://hyperboleandahalf.blogspot.com/2010/04/alot-is-better-than-you-at-everything.html https://hyperboleandahalf.blogspot.com/2010/04/alot-is-bette...

jv0010 1y ago

ai crawlers rubs hands seriously this is a great trip down memory lane.

woctordho 1y ago

I've been using https://aesthetics.fandom.com/wiki/Aesthetics_Wiki https://aesthetics.fandom.com/wiki/Aesthetics_Wiki