I think people do care, but cynical tech types aren't very good at explaining why using a loyalty card or installing an app to save money on gas is ultimately a

I think people do care, but cynical tech types aren't very good at explaining why using a loyalty card or installing an app to save money on gas is ultimately about trade-offs and could be bad for them in the long run. We can't just shake a stick at them and say "abandon your grocery and gas discounts, fools, big tech is always watching!"