Normally, if an investment goes bust the VCs are the people who get their money+ back, so don't tell me about how operating for their own good is how we've come

Normally, if an investment goes bust the VCs are the people who get their money+ back, so don't tell me about how operating for their own good is how we've come to this pass. The only point that VCs will agree on is that they make more money if the company succeeds (and I can't imagine how anyone believes that the VC doesn't take a role in running a company; the infamous "getting rid of the founders and bringing in the grownups" stage is driven entirely by VCs, and all VCs take some role in running the company which varies among them as to how hands on they are). Yes, they need to be educated, but if you can't put it in very direct terms of "this will make you more money, fast" then they tend to put their fingers in their ears and ignore you. They are NOT about the long run; they're about the exit strategy. I've worked with a lot of VCs over the years (and I'm a UX consultant too) and telling them about a fast enough ROI to make a difference to them is extremely difficult. I've worked with even more start-ups who brought me in despite a lack of interest on their VCs part, because they wanted to build a product that was as good as possible and they were in it for the long haul. As for friendly emails explaining and sharing...I think I covered that above under "they don't care".