Patent the square sheet form factor and you can lock out competitors and/or get hefty licensing fees. (as well as method and application of turning a sheet 90 d

Patent the square sheet form factor and you can lock out competitors and/or get hefty licensing fees. (as well as method and application of turning a sheet 90 degrees to hide coffee spots under pillows that you will then license at no cost to buyers of your brand of sheets while suing buyers of competitor's sheets)