match.com does not want to pay so much to bring traffic to their site, so their idea is to have a free site that can drive traffic to their paid site. plentyof

match.com does not want to pay so much to bring traffic to their site, so their idea is to have a free site that can drive traffic to their paid site. plentyoffish on the other hand does not get enough $ for driving users away to match.com, so he wants to drive traffic to his own paid site. Not that odd, IMO.