In marketing, getting others to talk about you is not cheap. I don’t know what to tell you. Pick your theory: A) apple does it for no reason and it is a waste

In marketing, getting others to talk about you is not cheap. I don’t know what to tell you. Pick your theory: A) apple does it for no reason and it is a waste of money B) they do it because they are aware or benefits that outweighs the small certification cost