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This definitely seems like a case where continuing to increase the price makes more sense than shrinking the box. Maybe we’ll see a reversal if sales actually
by senkora 1y ago
This definitely seems like a case where continuing to increase the price makes more sense than shrinking the box.
Maybe we’ll see a reversal if sales actually go down?
- estimator7292 1y ago[flagged]
- Loughla 1y agoUm. I'm not sure anyone needs Betty crocker cake or cookies. You can skip about 7/8ths of every grocery store and still get your calories and nutrients. Maybe people will start doing that?
- ajsnigrutin 1y agoSales of betty crocker mix can go down. Grandma will now search for a cookie recipe without the shrunken mix and go buy flour and eggs and vanilla sugar.
- relaxing 1y agovanilla and sugar has also shrinkflated
- MangoToupe 1y agoVanilla and sugar are both relatively fungible commodities. If one brand shrinks, buy another one.
- WaltPurvis 1y agoThis is an article about cake and cookie mixes. Nobody has to buy cake and cookie mixes; the article actually covers a woman who has stopped. And even for other kinds of packaged food, if people can't count on the brand names they're used to, they're more likely to explore other brands or generics, so the sales of one particular brand could very easily go down.
- kjkjadksj 1y agoWhile that is true, no one needs betty crocker food to survive. There is plenty of food in the grocery store that is basically not essential at all and exist because of price and value proposition, and this is the stuff people are turning away from now that the price doesn’t support the value. Even among stuff like cuts of meat, people are probably shifting to cheaper cuts and bulk deals.
- tomhow 1y agoPlease don't use HN for ideological battle. This is clearly against the guidelines: https://news.ycombinator.com/newsguidelines.html https://news.ycombinator.com/newsguidelines.html
- cogman10 1y agoIf you've been around the last shrinkflation block, you know what'll happen. Things will keep shrinking and slowly they'll stop calling it "family" size. After a year or 2, they'll introduce a new "extra large" size of the product which is actually just the old size or old large size. Inflation always happens, and shrinkflation is how businesses deal with that.