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> IBM brought the quality of it’s support and it’s endorsement as a personal computer that was worthy of ‘serious’ businesses. *its *its

• pessimizer 1y ago
  It's only "it's" if it is "it is." If it is not "it is," it's "its." ----- Or to be clear (lol), 1) The possessive of "it" is "its." 2) "It's" is a contraction of "it is."
  • aleph_minus_one 1y ago
    > 2) "It's" is a contraction of "it is." ... or "it has". -- EDIT: I find it much easier to remember that "its" is (only) the possesive pronoun.