Growing a company is one aspect while sustaining a company is another. Social Networks naturally take advantage of network effect while growing. It is not easy

Growing a company is one aspect while sustaining a company is another. Social Networks naturally take advantage of network effect while growing. It is not easy to sustain the company if perceived value provided by the company erodes quickly from its core customers' point of view. Whenever a company collapses usually it is because customers do not want its products for whatever reason.