'Normies' are only hard to reach if you don't understand them. Similarly, normies may have a tough time reaching techies. If you can span the gap, it is valuab

'Normies' are only hard to reach if you don't understand them. Similarly, normies may have a tough time reaching techies. If you can span the gap, it is valuable. If you can't, it's probably best not to do a startup that relies on bridging the gap. This is why people often tell founders to target a niche you understand.