- information silos still exist - social incoherence because silos cannot communicate laterally is still there - the ads will likely go native to become "cont

- information silos still exist - social incoherence because silos cannot communicate laterally is still there - the ads will likely go native to become "content" and more revenue will shift to influencers Just saying it's not quite that easy, but yes, ad monetization is a great force of evil.