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Apple definitely does not put lots of money into R&D. http://blogs.wsj.com/tech-europe/2012/05/14/nokia-outspent-apple-nine-times-on-rd/ http://blogs.wsj.com/t
by JimmaDaRustla 14y ago
Apple definitely does not put lots of money into R&D.
http://blogs.wsj.com/tech-europe/2012/05/14/nokia-outspent-apple-nine-times-on-rd/ http://blogs.wsj.com/tech-europe/2012/05/14/nokia-outspent-a...
Not that it is a BAD thing, or a good thing - the innovations from R&D past pays off years after, but they only spent 2.4 billion. They tried sueing Samsung for more than their total annual R&D costs.
Again, not science here, just an oberservation that they are indeed cheap with R&D.
- Camillo 14y agoI think it's more a case of Nokia wasting money than Apple being cheap. I lost count of all the phone OSs Nokia was developing: Maego, Meemo, multiple versions of Symbian... and in the end they had to throw everything away and license Microsoft's OS to get something competitive. That's hardly a model of good R&D spending.
- JimmaDaRustla 14y agoAgreed to this and all other comments. There can be no criticism of how much a company spends on R&D - spend tens of billions make a profit, you're doing good, but spend a couple billion and make billions in profit, your a genius. Apple is indeed getting the better bang for their buck over their competitors, that's for sure. Overall, I think R&D costs is really a moot point, although its always nice to see corporations going above and beyond to push the boundaries of technologies, and develop new ones.
- jlmendezbonini 14y agoThe article is not clear as to whether the mentioned spending is only Nokia's handset department. Assuming that's not the case then I don't think it's a fair comparison because Nokia's product portfolio is way bigger than handsets. It's just like comparing Intel's and Apple's R&D spending.
- twoodfin 14y agoA lot of that distinction is just accounting. Apple under Jobs believed that the best "R&D" was done by the folks working on real, shipping products. I bet Ive's salary isn't counted as R&D, but surely that's a big part of his job.
- huxley 14y agoCheap relative to their revenue, $2.4 billion is still a LOT of money. Bell Labs in 1982 had an annual budget of $1.6 billion which in 2012 dollars comes to about $3.6 billion. I believe Xerox PARC had a relatively petite budget of $17 million or so in 1979, so incoming dollars are probably a very imprecise measure of R&D quality.