Lyft's marketing has been pretty impressive to watch. Just this morning on my MUNI train I overheard a conversation where a guy was excitedly describing the ser

Lyft's marketing has been pretty impressive to watch. Just this morning on my MUNI train I overheard a conversation where a guy was excitedly describing the service to another passenger, describing it as "way cheaper than uber". And the mustache branding is brilliant. Once I found out what it meant, I started seeing them everywhere. All around, a brilliant launch.