2 ms·

Source? Cheaper materials? Lower R&D costs? I see it touted a lot, but it stops there, as cheap shots in the wind. I have a portable music player, phone, lapto

Source? Cheaper materials? Lower R&D costs? I see it touted a lot, but it stops there, as cheap shots in the wind. I have a portable music player, phone, laptop, and desktops that match or beat competing Apple products. I've yet to see that Apple spends anything close to other players' R&D. PR maybe. A lot of us are questioning whether the "Apple polish" is the extent of their "innovation" and it is anywhere the sink others put into R&D.

fredoliveira 14y ago
Source: http://www.ciozone.com/index.php/Editorial-Research/Top-50-Technology-R&D-Spenders/50-Biggest-R.html http://www.ciozone.com/index.php/Editorial-Research/Top-50-T... They're at number 15, but I don't see any of their competitors in the smartphone manufacturing business above them. Now, do they spend more on PR? Yes, in fact, 3x as much. But look at the numbers yourself, they don't lie. Another article: http://www.usatoday.com/money/perfi/columnist/krantz/story/2012-03-20/apple-marketing--research-and-development-spending/53673126/1 http://www.usatoday.com/money/perfi/columnist/krantz/story/2...