> The problem with getting normies is that they're incredibly hard to reach.... I think the problem is inherent in Normie behavior - they simply don't have much

> The problem with getting normies is that they're incredibly hard to reach.... I think the problem is inherent in Normie behavior - they simply don't have much time to invest in or thought to give to new online startups. No, the problem is that startups are filled with people who are arrogantly elitist and can't imagine anyone doing anything another way but the Silicon Valley way. If your startup is targeting biker moms, then the first question you should ask is how many biker moms have you talked to? Of those, how many know what you do and why you do it? I'm not a marketer. I don't know the ins and outs of getting the word out. But even I know something as basic as explicitly targeting your demographic in ways they understand. America is accused of being an overly consumerist culture; and yet, somehow all these obsessively consumerist people don't even notice you exist. Why is that? Why is it their fault?