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Absolutely, you would have to get new bedsheets, comforters, and beds to support the new form factor, but if it means replacing the mattress every n*2 years ins
by MartinCron 14y ago
Absolutely, you would have to get new bedsheets, comforters, and beds to support the new form factor, but if it means replacing the mattress every n*2 years instead of every n, I'll come out ahead in the long term.
- niggler 14y agoYou would also need to change the entire ecosystem: if you use standard mattresses, then you can leverage the existing supply of sheets etc. Which is not to say it's a bad idea, but I imagine there's much more involved.
- muraiki 14y agoYou could sell the custom sized mattress at cost, but then charge a premium for the sheets. That way you make money off of the sheets, which wear out more quickly than a mattress anyways. Edit: I'm joking...
- UnFleshedOne 14y agoPatent the square sheet form factor and you can lock out competitors and/or get hefty licensing fees. (as well as method and application of turning a sheet 90 degrees to hide coffee spots under pillows that you will then license at no cost to buyers of your brand of sheets while suing buyers of competitor's sheets)
- justincormack 14y agoSquare with rounded corners of course...
- koglerjs 14y agohttp://www.fastcash.org/ http://www.fastcash.org/
- koglerjs 14y agohttp://www.fastcash.org/ http://www.fastcash.org/
- zacharycohn 14y agoThrow in one pair of sheets for free. Most people have more than one, but by giving away one pair you can avoid the initial friction, then if the mattress company ALSO sells sheets you can play both sides. Create demand for a product you supply.