Nice little history on Diamonds (and why trying to disrupt that market is incredibly difficult): http://www.theatlantic.com/magazine/print/1982/02/have-you-eve

Nice little history on Diamonds (and why trying to disrupt that market is incredibly difficult): http://www.theatlantic.com/magazine/print/1982/02/have-you-ever-tried-to-sell-a-diamond/304575/ http://www.theatlantic.com/magazine/print/1982/02/have-you-e...