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While you're disrupting the mattress industry, please consider re-thinking the King form factor. Changing the aspect ratio by just a few inches would make it pe
by MartinCron 14y ago
While you're disrupting the mattress industry, please consider re-thinking the King form factor. Changing the aspect ratio by just a few inches would make it perfectly square, which allows for you to rotate 90 degrees as well as flip, so the whole thing would wear out more evenly.
As an extra bonus, this would make putting sheets on easier as there's no wrong way (short of inside-out, I guess).
- niggler 14y agoWouldn't you then have to worry about fitted bedsheets and comforters?
- MartinCron 14y agoAbsolutely, you would have to get new bedsheets, comforters, and beds to support the new form factor, but if it means replacing the mattress every n*2 years instead of every n, I'll come out ahead in the long term.
- niggler 14y agoYou would also need to change the entire ecosystem: if you use standard mattresses, then you can leverage the existing supply of sheets etc. Which is not to say it's a bad idea, but I imagine there's much more involved.
- muraiki 14y agoYou could sell the custom sized mattress at cost, but then charge a premium for the sheets. That way you make money off of the sheets, which wear out more quickly than a mattress anyways. Edit: I'm joking...
- UnFleshedOne 14y agoPatent the square sheet form factor and you can lock out competitors and/or get hefty licensing fees. (as well as method and application of turning a sheet 90 degrees to hide coffee spots under pillows that you will then license at no cost to buyers of your brand of sheets while suing buyers of competitor's sheets)
- justincormack 14y agoSquare with rounded corners of course...
- koglerjs 14y agohttp://www.fastcash.org/ http://www.fastcash.org/
- koglerjs 14y agohttp://www.fastcash.org/ http://www.fastcash.org/
- zacharycohn 14y agoThrow in one pair of sheets for free. Most people have more than one, but by giving away one pair you can avoid the initial friction, then if the mattress company ALSO sells sheets you can play both sides. Create demand for a product you supply.
- stevesearer 14y agoYour comment has inspired me to make a 'sheet disruption' company called Who Gives A Sheet. Sheets will be reversible and for every set of sheets purchased, we'll give a sheet to someone that needs one.
- MartinCron 14y agoI will be your first customer. Egyptian Cotton, high thread count, bright white. Thanks.
- petenixey 14y agoAnd yours for me to make one specialising in waterproof ones called "Three Sheets to the Wind"
- mnicole 14y agoLove the visual of a crowd of happy customers, children included, shouting "We gave a sheet!"
- brigade 14y agoEven before that, start making mattresses flippable again. But a flippable + rotatable mattress means it could last decades, so of course it won't happen.
- MartinCron 14y agoI was just discussing this with the owner of an independent mattress/furniture store in Seattle (Bedrooms and More in Wallingford). He is now refusing to carry non-flippable mattresses because he finds them to be too wasteful.
- Dove 14y agoThat's pretty cynical. High-end mattresses are generally intended to last decades--and whether they need to be rotated depends on the material. The mattress I own now is non-flippable, and came with a 20 year warranty.
- akldfgj 14y agoWith strechy jersey sheets with deep sides, it doesn't matter if you apply them 90-degrees rotate.
- MartinCron 14y agoThe last time I had stretchy jersey sheets, they didn't hold up well at all. I'm wondering if that's a problem with them in general, or if I just bought crappy sheets.
- badhairday 14y ago...or if they were made in Jersey.