When I bought my last mattress, it was a relatively painless experience, and the cost was incredibly reasonable (considering a rough estimate of what the manufa

When I bought my last mattress, it was a relatively painless experience, and the cost was incredibly reasonable (considering a rough estimate of what the manufacture labor might have cost). What kind of mattresses are people buying, and what sort of retailers are they going to, where this seems like an immensely extortionist industry?