Great post and detailed analysis Josh. Thomas - While the design/layout/marketing elements may not have had an effect on the loyal zealots setting their alarm

Great post and detailed analysis Josh. Thomas - While the design/layout/marketing elements may not have had an effect on the loyal zealots setting their alarm clocks early, it certain did help convince those who were on the fence about the upgrade 9not saying it's right - I'm an Android/Linux user myself and will never buy into the heard mentality - but it keep making Apple money. The key lesson here is what elements works well and how you can reapply them to other industries and products.