I'm not a marketing guy, so I have no idea what I'm talking about here, but shouldn't a call to action include an action? Something like (again, not a marketing

I'm not a marketing guy, so I have no idea what I'm talking about here, but shouldn't a call to action include an action? Something like (again, not a marketing guy): get yours today! If the iPhone 5 banner is considered a call to action by marketing people, the term doesn't seem that useful.