Haha I love that. I literally wrote this post... "This sounds like an expensive solution to a marketing problem re. the product. And if one digs even further,

Haha I love that. I literally wrote this post... "This sounds like an expensive solution to a marketing problem re. the product. And if one digs even further, perhaps an issue with your product line - the benefits of it aren't immediately presentable in a simplified way to the extent it is differentiated relative to the competitors."