I immediately thought of the Oakland loft disaster in relation to this startup name -- but I'll admit I've been and on-and-off again loft occupant (not the ghos

I immediately thought of the Oakland loft disaster in relation to this startup name -- but I'll admit I've been and on-and-off again loft occupant (not the ghostship loft, but other lofts) and East Bay/SF resident so that's probably skewing my view of this naming choice.